FEATURED
CLIENTELE

INSENTIALS LOGO
EXPERIMENTAL PERFUME CLUB LOGO
Logo for Blink Brow Bar with stylized 'BBB' and text on a black background.
Dutchess County Regional Chamber of Commerce
Logo of ONE LOVE ORGANICS with a pink background, black text, and a pink heart between "ONE" and "LOVE".
Logo for Manucurist Paris, a nail care brand, in black text on a white background.
A black rectangular sign with the words 'Enjoy the Work' written in white capital letters, on a purple background.
KREWE eyewear logo in black text on a white background
Collection of five dark bottles with pump and spray dispensers labeled with black text, accompanied by a transparent glass with leaves, a glass with kumquats and peppercorns, a striped cloth, and a white flower against an olive-green background, with
KULE LOGO
Green card with a white spade symbol and white text reading 'kate spade NEW YORK'.
Logo for Live Free & Dye Salon featuring an outline of a woman's face with flowing hair made of green leaves and the salon name written below.

CASE STUDIES

eCommerce Repositioning

KATE SPADE OUTLET

Tiffany spearheaded the repositioning of Kate Spade’s off-price online business from a flash sale (event) digital infrastructure to an always-on Kate Spade Outlet eCommerce site. The full team completed the transformation and launch in less than four months with Tapestry’s in-house team.

  • Tiffany directed project management of cross-functional teams: Merchandising, Digital Ops, UX Design, Brand Marketing, Engineering/Development, Digital Marketing, eCommerce Content etc.

  • Tiffany was responsible for end-to-end accountability and Risk Management of Global Brand Collateral & Communications

  • The team converted a 3 million+ email subscriber list to re-engage at a 40% rate in the first 30 days of KateSpadeOutlet.com

U.S. Go-to-Market
Busines Plan

WHAT MATTERS

Developed a comprehensive business launch plan for this French brand’s future North American division. Worked with Parisian Founders, C-suite, and Board of Directors to forecast and present the North American execution plan for the future launch.

  • Developed a P&L (profit & loss) model on a $1.5 million investment to profit in Year 3

  • $1 million EBITDA profit at the End-of-Year 4 on an 11% contribution margin

  • Full omni-business structure integration (eCommerce, Physical Retail, Amazon & 15% wholesale)

  • 4-year full business plan with 2 variable market options and detailed T&A (time & actions)

Paid Media
Restructuring

KREWE

Tiffany was asked to audit, plan, and restructure the ‘business-as-usual’ paid digital advertising channels. She had 30 days to devise, implement, and test different creative, targeting, and messaging across Meta & Google Ads before their high season began. Tiffany then passed this new high-performing ad maintenance to someone in-house, whom she recruited, hired, and trained.

  • Increased impressions by 120% and CTR (click-through rate) by 1.0% YoY (year-over-year) on all Meta campaigns

  • $1.40 CPL (cost-per-lead) on evergreen prospecting Meta campaigns

  • 3.5 blended ROAS (return on ad spend) achieved on Google Search, PMax, and Shopping campaigns in less than 90 days

  • Grew Meta ROAS from 0.7 to 1.3 in less than 75 days

  • Sustained 20% cost of topline Gross Sales from all dot-com business

“Working with Tiffany and her team was a game-changer for our company. Her passion for growing brands, outstanding leadership skills, and eagerness to share her extensive knowledge truly set her apart. She not only transformed our eCommerce business but also inspired our team to reach new heights.”

// PRESIDENT, KULE //