MEET THE TEAM
When Tiffany Tibbot founded Spill The Tea Digital, she set out to deconstruct what a "digital marketing agency" usually means, trading siloed channels and account managers for an integrated, full-funnel strategy that fills whatever gaps a client actually has. Working independently within her own specialty at first, she noticed a pattern: clients weren't just coming back for her expertise; they were coming back for her industry contacts, her referrals, and her mentorship on the channels outside her direct wheelhouse.
Over the past two years, that pattern became the model. Tiffany has built a team of experts that operates more like a law firm than a traditional agency: she leads the overall business, but entrusts each consultant to work as a true partner within their own specialty for every client. As client relationships evolve and technology changes, Spill The Tea Digital is built to adapt and grow right alongside them, as a team.
TIFFANY TIBBOT
PRINCIPAL CONSULTANT & FOUNDER
Tiffany Tibbot founded Spill The Tea Digital in 2024, her second business after exiting B. Side Swimwear, an eCommerce swimwear brand, in her mid-twenties. She brings 14+ years of experience in eCommerce leadership, performance media, paid strategy, and omni-channel CRM to some of the industry's most recognizable Fashion, Beauty, and CPG direct-to-consumer names. A University of Notre Dame BBA graduate (Class of 2012), she was recently appointed Professional Adjunct Lecturer at Notre Dame's Mendoza College of Business, where she also sits on the Advisory Board for the school's Master of Science in Digital Marketing program. She has earned accreditation for Spill The Tea Digital as a Klaviyo and Meta Partner, as well as personal certifications in Google Ads, Google Analytics, and Data Studio.
Based in the Hudson Valley, Tiffany is passionate about entrepreneurship, female-led teams, professional + personal agility, mental health, and, most importantly, her family of fur babies, including her two horses. She leads with mentorship, real strategy, and zero agency fluff.
NICK BOSWELL
SENIOR CONSULTANT, WEB DEVELOPMENT
Nick is a UK-based digital strategist and eCommerce consultant with 14 years of experience working with Shopify. Over that time, he has worked with ambitious brands to design, build and evolve eCommerce businesses, combining commercial strategy with deep technical experience.
His expertise spans eCommerce strategy, UX, development, analytics, CRM, automation, systems integration and the wider technology ecosystem that sits behind a modern online business. He works across both the strategic and technical sides of a project, helping brands make better decisions about their platforms, customer experience and how technology can support growth.
Nick takes a practical, hands-on approach to consulting, translating complex technical challenges into clear commercial decisions and helping teams build digital platforms that are easier to operate, scale, and improve over time.
Erica Sommer
SENIOR CONSULTANT, UX/UI + DESIGN
Erica Sommer is a multidisciplinary designer with an extensive background in the creative industry, specializing in UX, digital design, and e-commerce. She creates unique brand and digital experiences for clients across fashion, beauty, home, hospitality, and lifestyle.
With experience ranging from in-house teams to freelance consulting, she brings both a strategic and creative perspective to every project. Erica pairs a strong visual point of view with a thoughtful, customer-first approach to create intuitive design that feels as good as it functions.
IRIS COKER
SENIOR CONSULTANT, SOCIAL MEDIA + INFLUENCER MARKETING
COMING SOON!
ABBY TRAPANI
CONSULTANT, GRAPHIC DESIGN
Abby Trapani is a visual and motion graphic designer. She brings a versatile background spanning agency, small business, startup, and university environments, giving her a broad creative perspective and adaptability across different types of teams. A graduate of the Ohio University Class of 2021, Abby holds a BFA in Graphic Design, along with a minor in Marketing and a certificate in Social Media.
Her skill set extends beyond design into technical execution, with experience in HTML email development and deployment. Based in Columbus, Ohio, Abby blends strategic thinking with strong visual storytelling to create thoughtful, engaging work across digital platforms.
“Tiffany has this outstanding ability to find the smartest people in the room and activate them to their fullest potential.”
// VP OF MARKETING, KATE SPADE //
